As the year winds down, brands face a common challenge: going all-in, launching high-intensity campaigns around Double 11, Black Friday, or the holidays to maximize exposure and sales; Or staying cautious and tightening spend to prepare for next year's strategy. The difference between a strong finish and a disappointing one rarely comes down to budget size, it's about strategic execution. Q4 is the time where differences are made: whether you cross the finish line ahead, or f

“Should we hire a marketing team member?” “Or would it be smarter to bring in a social media marketing agency?” This is the question...

You're not alone. Many senior marketers find themselves lost in China's fast-moving digital landscape—pumping budgets into campaigns that...

If you're navigating the complex world of social media marketing and wondering which platforms make the most sense for your...

In China, shopping doesn’t begin with finding out needs anymore, it begins with a "hype". A short video, a viral RedNote post, a...

In China's highly saturated, algorithm-driven social media ecosystem, both local brands seeking breakthroughs and international brands aiming to establish footholds in China are facing the same challenge: capturing attention and converting it into growth. Crafting an effective marketing strategy in the Chinese market is not only about targeting the right audience, it is also about knowing the platform rules and following the trend.  

In today’s digital marketing landscape, KOLs (Key Opinion Leaders) are a powerful force, especially in China. From travel vloggers to...

Let’s face it: the digital world is noisy. Everywhere you look, brands are shouting for attention with flashy ads, over-the-top promises,...

If you’re in the marketing game, you’ve probably heard the term "social commerce" buzzing around. But what does it really mean, and why...

As the Chinese market undergoes rapid transformation, Xiaohongshu is strategically broadening its horizons beyond consumer goods to enhance its social commerce ecosystem. This guide delves into Xiaohongshu’s market vision, product infrastructure, and its commitment to meeting evolving consumer demands while driving growth.

In today's digital age, the landscape of hospitality marketing has transformed dramatically. As the founder of Savor Multimedia Agency, a leading social media branding agency based in Shanghai, I've witnessed firsthand how effective social media branding can be a game-changer for hotels. This article delves into the significance of social media branding for hotels, exploring its impact on success and providing actionable insights for hotel owners and marketers.

Marketers continue to prioritize Chinese social media platforms and short videos, with 71% of companies indicating a willingness to collaborate with Key Opinion Leaders (KOLs), a 5% increase from last year. Additionally, 44% plan to leverage live-streaming to connect with local customers, while 30% focus on SEO and niche marketing. With the majority of internet users accessing content via mobile devices, our strategies must remain mobile-centric.