top of page
Search
All Posts


The TOP Marketing Strategies Driving Success on Chinese Social Media
If you're navigating the complex world of social media marketing and wondering which platforms make the most sense for your...

SAVOR MULTIMEDIA
Jun 201 min read


China Social Commerce
In China, shopping doesn’t begin with finding out needs anymore, it begins with a "hype". A short video, a viral RedNote post, a...

SAVOR MULTIMEDIA
Jun 183 min read


Crack China’s Social Media Code in 2025: A Growth Playbook
In China's highly saturated, algorithm-driven social media ecosystem, both local brands seeking breakthroughs and international brands aiming to establish footholds in China are facing the same challenge: capturing attention and converting it into growth. Crafting an effective marketing strategy in the Chinese market is not only about targeting the right audience, it is also about knowing the platform rules and following the trend.

SAVOR MULTIMEDIA
Jun 33 min read


In This Summer, Utilize Chinese Influencer Marketing to Crack the Code for Hospitality & Travel Industry
In today’s digital marketing landscape, KOLs (Key Opinion Leaders) are a powerful force, especially in China. From travel vloggers to...

SAVOR MULTIMEDIA
May 233 min read


Why Authenticity is the Secret Sauce of Digital Marketing
Let’s face it: the digital world is noisy. Everywhere you look, brands are shouting for attention with flashy ads, over-the-top promises,...

SAVOR MULTIMEDIA
Mar 274 min read


The Social Commerce Revolution: What The World Can Learn From China
If you’re in the marketing game, you’ve probably heard the term "social commerce" buzzing around. But what does it really mean, and why...

SAVOR MULTIMEDIA
Mar 52 min read


Savor Multimedia Insights: Xiaohongshu's Bold Expansion Strategy
As the Chinese market undergoes rapid transformation, Xiaohongshu is strategically broadening its horizons beyond consumer goods to enhance its social commerce ecosystem. This guide delves into Xiaohongshu’s market vision, product infrastructure, and its commitment to meeting evolving consumer demands while driving growth.

SAVOR MULTIMEDIA
Jan 233 min read


The Impact of Social Branding for Hotels & Resorts
In today's digital age, the landscape of hospitality marketing has transformed dramatically. As the founder of Savor Multimedia Agency, a leading social media branding agency based in Shanghai, I've witnessed firsthand how effective social media branding can be a game-changer for hotels. This article delves into the significance of social media branding for hotels, exploring its impact on success and providing actionable insights for hotel owners and marketers.

SAVOR MULTIMEDIA
Dec 18, 20243 min read


Navigating the Future of Digital Marketing in China
Marketers continue to prioritize Chinese social media platforms and short videos, with 71% of companies indicating a willingness to collaborate with Key Opinion Leaders (KOLs), a 5% increase from last year. Additionally, 44% plan to leverage live-streaming to connect with local customers, while 30% focus on SEO and niche marketing. With the majority of internet users accessing content via mobile devices, our strategies must remain mobile-centric.

SAVOR MULTIMEDIA
Nov 25, 20242 min read
bottom of page