Working in the lifestyle and consumer brand industries, brands often share a common question: "Should we invest in social branding or social marketing?" Social branding and social marketing may sound similar, but each serves a different purpose. The truth is, succeeding in new markets requires a balance of both. What is Social Branding? Social branding is all about who your brand is  and how it's perceived  online. It's the long-term strategy that builds trust, authority, and

Alo Yoga's Strategic Entry into China's Refined Lifestyle Market: A Focus on Social Currency Over Sportswear and the New 'It Girl'...

“Should we hire a marketing team member?” “Or would it be smarter to bring in a social media marketing agency?” This is the question...