As the year winds down, brands face a common challenge: going all-in, launching high-intensity campaigns around Double 11, Black Friday, or the holidays to maximize exposure and sales; Or staying cautious and tightening spend to prepare for next year's strategy. The difference between a strong finish and a disappointing one rarely comes down to budget size, it's about strategic execution. Q4 is the time where differences are made: whether you cross the finish line ahead, or f

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You're not alone. Many senior marketers find themselves lost in China's fast-moving digital landscape—pumping budgets into campaigns that...

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In China, shopping doesn’t begin with finding out needs anymore, it begins with a "hype". A short video, a viral RedNote post, a...