#meetourclient

radisson collection hotel

At Savor Multimedia, we’re proud to have supported Radisson Hotel Xinguo, Shanghai in launching and managing their official Instagram account, just in time to align with China’s 144-hour visa-free transit policy — a golden window to attract international travelers.

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From day one, our team worked closely with the Raddison Collection Team to develop a localized yet globally appealing content marketing strategy. Through competitive analysis, brand positioning, and tailored storytelling, we ensured the content not only resonated with potential overseas guests but also aligned with key travel trends and booking behavior.

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Within the first 3 months of launching the account, Radisson Xinguo saw a 12% increase in direct bookings from international guests, thanks to increased visibility, organic engagement, strategically designed content distribution and well-timed campaign launches.

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This project is a strong example of how Savor Multimedia helps brands build real influence beyond China, not just with creative execution, but with full-funnel thinking — from market insights to measurable results.