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Ting by frederic jaros
When Chef Frederic Jaros sought to strengthen his brand positioning in China’s competitive culinary scene for his restaurant TING by Frederic Jaros, our strategic PR and influencer campaign delivered exceptional results, driving a significant increase in reservation rates despite the restaurant’s exclusive seating limitations.
As a high-end dining destination with limited seating, TING by Frederic Jaros was facing a challenge: the balance between the increasing demand for reservations and the uncompromising exclusivity.
That is when Savor Multimedia stepped in. With our source of top-tier media and influencer endorsements, we built trust.
Our Strategy:
Exclusive Media Dinners – Curated intimate tastings for editors from the influential press industry in China
Influencer Collaborations – Partnered with elite food critics and lifestyle KOLs for behind-the-scenes chef interviews
Storytelling Through Culinary Art – Highlighted Chef Frederic Jaro's craftsmanship.
Strategic Social Amplification – Leveraged WeChat Official Accounts and Little Red Book to target high-net-worth diners
This campaign didn’t just fill seats—it crafted Chef Frederic Jaros’s legacy in China’s fine-dining landscape. By blending media prestige, influencer credibility, and storytelling finesse, we transformed hes restaurant into a culinary icon.