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HKRI TAIKOO HUI
When HKRI Taikoo Hui – Shanghai’s prestigious mixed-use development – needed to make waves with its grand opening, our team engineered a high-impact event launch campaign that delivered 240,000+ impressions in just 3 months.
As a premium lifestyle destination blending luxury retail, office spaces, and cultural experiences, HKRI Taikoo Hui required a campaign that would:
- Generate buzz among Shanghai’s elite
- Drive foot traffic to its inaugural events
- Establish its identity as a cosmopolitan hub
Our Strategy
1. Teaser Series – Mysterious visual countdowns across social media to build anticipation
2. KOL Takeovers – With our charming lifestyle influencer, Naomi, we curated previews of the architectural marvel
3. Immersive Digital Ads – Carousel ads showcasing its art exhibitions and VIP lounges
4. Geo-Targeting – Focused on high-net-worth professionals in Shanghai’s key districts
"This campaign didn’t just announce a venue – it created a cultural moment," noted HKRI Taikoo Hui’s marketing director. The launch’s success cemented the development’s status as Shanghai’s new landmark for luxury living.
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