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When Shangri-La sought to amplify its festive season presence in China, our team crafted a localized festival social media campaign that delivered explosive results: 3,000% increase in online engagement within the first month on RedNote, China’s mainstream lifestyle social media platform.  

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How did we manage to do it?
Our shots of gourmet dishes delivered the festival of senses, showcasing the collision of modern and tradition, standing out as festival elements while resonating with the young consumers.

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The UGC content is one strength of the platform RedNote, we encouraged guests to share their Shangri-La moments for curated reposting.  

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The right hashtag has always been the key to the success on RedNote. Our talents leveraged the platform’s viral hashtag features aiming the RIGHT customer.

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Ready to make your brand trend on Chinese social media? Contact us for a 15-minute free consultation.