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epices & foie gras

To mark its 12th anniversary and strengthen its digital presence, Epices & Foie Gras, a beloved French bistro in Shanghai, partnered with us to craft a visually captivating campaign that honored its heritage while expanding its reach.

 

For this even alone, our efforts generated 1000+ interactions and 50k+ impressions, reinforcing the bistro’s position as a must-visit culinary destination.

Competing in Shanghai’s ever-evolving F&B scene, Epices & Foie Gras sought to refresh its visual identity without losing its loyal customer base. Our solution combined elevated aesthetics with authentic storytelling, delivered across multiple platforms.

Here’s how we brought it to life:

  • Cinematic food photography and reels spotlighted signature dishes with a refined, mouthwatering allure

  • Behind-the-scenes storytelling, featuring chef interviews and kitchen prep, revealed the artisanal craft behind every plate

  • Seasonal campaigns aligned with key cultural moments—Bastille Day, Valentine’s Day, and more—to keep content fresh and relevant

  • Influencer partnerships with prominent foodie KOLs created buzz through curated dining experiences

 

Together, these elements created a multi-layered campaign that not only celebrated 12 years of excellence but also opened new doors for digital growth.

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