Are we still not done yet with posting social media ads like “50% off this weekend!”? The trend of repeating history continues. The dropping number of followers already is telling us the story again and again. Lifestyle brands are attracting consumers through vibes, which can be simply just a cozy corner inside a chill café, handpicked decor inside a niche hotel, or maybe even just a pot of authentic sauce on top of a warm dish. There can be various themes and vibes that pul

Working in the lifestyle and consumer brand industries, brands often share a common question: "Should we invest in social branding or social marketing?" Social branding and social marketing may sound similar, but each serves a different purpose. The truth is, succeeding in new markets requires a balance of both. What is Social Branding? Social branding is all about who your brand is  and how it's perceived  online. It's the long-term strategy that builds trust, authority, and

As the year winds down, brands face a common challenge: going all-in, launching high-intensity campaigns around Double 11, Black Friday, or the holidays to maximize exposure and sales; Or staying cautious and tightening spend to prepare for next year's strategy. The difference between a strong finish and a disappointing one rarely comes down to budget size, it's about strategic execution. Q4 is the time where differences are made: whether you cross the finish line ahead, or f